Writing a thorough description can really pay
off in the price you receive for your item. A well-written description
not only gives buyers valuable information, it also shows that
you're a conscientious seller.
Of course, these basics are only meant as helpful hints for
your consideration when you write your description. You are
solely responsible for the description and content of your
listing.
Here are some questions you may want to consider when writing
your item description:
What is the item?
What material is it made of?
When was it made?
What company/artist/designer/author made it?
What condition is it in?
What are its dimensions?
What country/location is it from?
Does it have any notable features or markings?
Does it have a special background or history?
Additionally, many sellers have found that adding a creative,
human approach to their descriptions boosts bids and sales.
Consider including:
What you especially like about the item
Who you think it would appeal to and why
An interesting story about the item (for example, how you
acquired it)
How the item might be used
Do not include:
Anything that is not true
Keywords that are unrelated to your item to try to lure buyers
searching for these words. (For example, do not say, "If
you like Ralph Lauren, you'll like these towels.") This
is known as "keyword spamming" and it is against
AJ's listing policies.
Prohibited and Restricted content. Click here to learn more
about AJ's Prohibited and Restricted Items policy
At the end of your description, be sure to mention shipping
information, payment methods you accept, and other details
you didn't include in the Sell Your Item form.
When you are finished, spell check your description for accuracy.
Remember: including detailed, reliable information in your
description could mean the difference between making a sale
for yourself instead of driving a sale to your competitor!
